Know your trade area before you commit to it.

MarketGround shows you who lives, works and shops around any spot on the map. Drop a pin and pick a drive time, or trace the area by hand. The people inside it, their incomes, their homes and the businesses already serving them are on screen before you have finished the thought.

Start free See what it does

Texas is live today. The rest of the United States is loading now.

MarketGround showing a 15-minute walking area around Klyde Warren Park in Dallas, with 15,893 residents and a median household income of $106,518 in the side panel — Everything within a 15-minute walk of Klyde Warren Park in downtown Dallas: 15,893 residents, 11,031 households, a median household income of $106,518. The two circles are trade areas saved earlier in the same project.

Why people use it

Every site decision comes down to three questions.

How many people can actually get here?

Not how many live inside a circle on a map. How many are within ten minutes by car, or fifteen on foot, or half an hour on the bus. MarketGround follows the real road and transit network, so the shape is the catchment, not a guess at it.

Who are they?

Income, age, household size, renters and owners, education, how they get to work. Seventy-six variables from the Census Bureau, rebuilt for the exact shape you drew rather than the nearest zip code.

What is already there?

The restaurants, clinics, salons and chains inside the area, counted by type and by brand, from the same open data that powers the world's maps. Competition and co-tenancy in one table.

Day and night

The city at noon is not the city at midnight.

This is central Dallas with the daytime population layer switched on. The darkest hexagons over downtown and the Arts District hold several times their overnight population once the workday starts. Most demographic tools only know the overnight number. MarketGround carries both, for every area you draw, going back to 2016.

If your customers show up at lunch, you should be sizing the lunch crowd.

Central Dallas with the daytime population layer on, showing dense hexagons over downtown and the Arts District — Daytime population over central Dallas in 2023. Darker means more people present during the working day.

The analysis page header for a Dallas project: 148,411 people combined, 68.5 square kilometres, median income $87,287, day to night ratio 3.11, with the three saved shapes drawn to a shared scale — A three-location Dallas project: 148,411 people combined across 68.5 km², with the shapes drawn to one scale and a note that 47,223 people fall inside more than one of them.

Projects

Save locations. Compare them. Add them up honestly.

Every area you save goes into a project, and every project gets a report: the combined picture at the top, then each location against the others. When two of your areas overlap, the combined figures count each person once and the page tells you exactly how many were shared. No double counting, no surprises in the pitch meeting.

See the full report on the features page

Built on public data

Numbers you can defend in the room.

The foundation is the 2020 Census at block level, the finest population count that exists for the United States. Demographics come from the American Community Survey, annual totals are anchored to the Census Bureau's own county estimates, and businesses come from Overture Maps and Foursquare's open data. Nothing is scraped, licensed from a broker, or made up.

Every load is checked before it is served. The Texas blocks sum to exactly the published state population, 29,145,505. Reconstructed median incomes fall within the Census Bureau's own margin of error for 99.2 percent of block groups. When a figure is approximate, the interface says so right next to it.

Read exactly how the numbers are built